Local entrepreneurs offer shared bicycles

In the tourist region of the Veluwe in the Netherlands, Bicycle rental entrepreneurs plan to unite in a cooperative, to offer their rental bicycles through a joint online reservation platform. With this they create a network of shared bicycles with high quality and diversity, spread across the region.

Key Partners

  • Bicyle rental companies
  • Touristic organisations
  • Governments
  • Transport companies
  • Service companies
  • Touristic attractions
  • Accomodations
  • Employment agency
  • Bike lock provider
  • Online platform developer

Key Activities

  • Offering bicycles
  • Developing the online platform
  • Planning of the availability of the bikes
  • Organising the cooperative
  • Customer services
  • Maining the locations and bicicly parking spaces

Key Resources

  • Bikes
  • Online reservation platform
  • Bike locks
  • Service center / Staff
  • ICT
  • The Cooperative

Value Propositions

  • A visible product
  • Recognizable by location or (type) bicycle
  • Effectiveness through collaboration
  • A wide range of bicycles
  • Good quality of bicycles
  • Moving from A to B
  • Strengthen the local economy / Local entrepreneurs
  • The convenience of renting

Customer Relationship

  • Hospitality; communication and extra services
  • Unburden; high quality services
  • Personal approach
  • 24/7 accessibility


  • Via bicycle providers
  • Tourist offices
  • Campaign through a tourist office (€)
  • Signing (€)
  • Recognizability (€)
  • Inhabitants
  • Tourist attractions and hotels

Customer Segments

  • tourists who make a well-considered choice; families, seniors, friends
  • Inhabitants
  • Visitors of inhabitants
  • Business visitors

Cost Structure

  • Developing of the online platform
  • The costs of the cooperative
  • Maintenance locations
  • Marketing
  • Staff
  • Office/overhead

Revenue Stream

  • Contribution of tourism organizations
  • Income from the use of the bicycles
  • Subscriptions, guaranteed income
  • Cooperation with third parties (kick back fees)
  • (Selling the online platform)